Milwaukee's Only Pizza Factory Tour

Become a Palermo’s Pizza “insider” when you take Milwaukee's Only Pizza Factory Tour! Start with a fun and engaging video that shares the historical success story of Milwaukee’s hometown frozen pizza manufacturer. Then get a bird’s eye view of the production floor, where Palermo’s expert Pizzaiolos craft the pizza everyone loves. Lunch includes a big slice of our fresh, hand-stretched Pizza and a beverage in Pizzeria 3301. Tour guests also go home with a souvenir. Check out the different tour packages below. Tour and lunch take approximately 1 hour.

Did you know? We now offer tour & tasting packages with beer/wine and Wood-Fired Pizza and Pizza making lessons with our Chef! Click on the link for more information: /pizzeria-store/

We currently have space on the following upcoming factory tours. Additional dates and times are available for parties of 10 or more. You can also book dates further out. Simply submit a booking request below.

Mon, Apr 28 @ 1:30pm

Fri, May 2 @ 1:30pm

Tue, May 13 @ 10am

Thurs, May 15 @ 3pm

Mon, May 19 @ 10am

Wed, May 21 @ 10am

Thurs, May 22 @ 1:30pm

Fri, May 23 @ 1:30pm

Fri, May 30 @ 10am

Fri, May 30 @ 1:30pm

Please note we do not reply to reservation requests over the weekend. If you submit a booking request Friday evening, Saturday or Sunday, you will not receive a reply until Monday or the next business day.

Mke Food Tours

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Click here for Tour PDF

Reservations are Needed for All Tours:
  • MONDAY-THURSDAY we offer Group Tours at 10am or 1:30pm. You must book at least 10 spaces to reserve these tour times (except for those specific dates/times listed above - we have no minimums on those tours). If you are a party of less than 10 people and want to book one of these times, it's possible that we can add you to an existing group reservation provided we have a group booked and there's enough space.
  • SELECT THURSDAYS AT 3:00PM and FRIDAYS AT 1:30PM we offer tours with no minimum needed. Even if you're just a party of 2 you can book!
  • SATURDAYS Palermo's offers limited Saturday tours although production does not typically run on the weekends. Due to so many Saturday tour requests, we are running Saturday tours about once a month (you will still receive full tour) and have also added on a cooking demo with Chef Arturo plus extra Wood-Fired Pizza samples! At this time we are accepting reservations for July 26 @ 10am and August 16 @ 10am. Our April, May and June Saturday tours are sold out.
  • Get started by completing a booking request form below, calling our tour hotline at 414-455-0383 or e-mailing
Tour & Lunch Packages for Ages 5 and Up:
  • Primo Package ($10 pp): Factory tour, Palermo's t-shirt, a slice of fresh pizza in Pizzeria 3301, beverage.
  • Secondo Package ($7 pp): Factory tour, small souvenir, a slice of fresh pizza in Pizzeria 3301, beverage.
Packages for Ages 4 and Under:
  • Child Package for ages 2-4 ($4 pp): Factory tour, 1/2 slice of cheese pizza and beverage ticket only.
  • Children ages 1 and under: Free with one paid adult admission, does not include pizza or beverage.
  • All children must be accompanied by a paying adult.
Tour Restrictions / Special Instructions:
  • There is always a chance production will be down and the lines won't be running when you are here for your tour. To optimize your chances of seeing production in action, book for a Monday-Thursday. In the event that production is down we will still run the tour and make it as fun as possible! Regular pricing applies.
  • Make your reservation at least 1 business day in advance.
  • Any changes or cancelations must be made no less than 1 business day in advance.
  • All tour guests must receive a phone or email confirmation of their space. Submitting a booking request does not mean that you have a confirmed reservation.
  • We do not accept walk-in tour guests.
  • All guests ages 18 and up must show a valid photo ID at check-in that matches your reservation.
  • Pizza slices are not gluten-free.
  • Payment by cash or credit card (Visa, MC, Discover) prior to or on day of tour. Prices valid for 2014. We do not accept checks.

Be sure to check out Pizzeria 3301's Facebook page for new tour packages, tasting events, specials and fun

Complete the booking form below to initiate your request. 


Book a Tour

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